The myth about 8 Hours Sleep

You often wake up and wonder

I’ve slept 8-10 hours… but why am I still so tired?

You start going through your ‘perfect sleep’ checklist

✔ Ear plugs

✔ Eye mask

✔ Humidifier

✔ Socks

✔ Electric blanket

✔ Blinds

You’ve done all of that, but what’s missing?

It might not be obvious, but take a hard look at what you've been consuming over the past week, past month or even past year.

Now the guilt kicks in.

What about the promise you made to yourself - yoga on Mon, Weds and Fri? Or visiting the gym 5 times a week?

It’s August and your kinda 8 months behind your New Year’s Resolution..

You will be surprised that what you consume combined with exercise will improve your energy dramatically.

If you don’t already know, regular exercise reduces insomnia, stress and sweat removes toxins.

Plant and fruit based diets:

  • cleanse the bowel

  • promote tissue repair

  • boost immune system

  • improve your mood

But it’s funny.

You all know this information from a very young age then why aren’t you following this routine?

Ah! It’s not convenient.

Well suppose now you don’t need to spend 30 minutes in the car.. waiting in traffic

…let’s not forget the supermarket queue!

Let’s suppose you could have it all delivered?

Imagine what you could be doing while the fresh fruit and veg are being delivered?

Finish off that movie?

Work on the side business?

More gym time?

Anything’s possible really.

So now you really have no excuses to have a healthier lifestyle do you?

Your life matters, energise your day the natural way!

Fresh fruit and veg, delivered to your door.


Discover how to acquire more 'me' time!

Are you looking to get more out of your day?

So you can focus on your hobbies, personal fitness or just have more me time.

You think by cancelling this or that from your schedule you can make more room for something else.

It doesn't really work like that.

You see, instead of rearranging your schedule, why not have someone else do it for you?

Many of us will find this hard because we've been conditioned to react in one way.

It's a waste of money, why would I pay someone when I can do it myself?

But have you thought about what your time is worth?

What if those extra hours could be used in building your side business or learning a high income skill?

Have you thought about the all moments you’ve missed, like your child’s first basketball shot from the 3 point line?

Aren't those moments invaluable?

Moments which you can't repeat in life.

Once they're, they're gone... forever

The most common weekly task actually takes up more than 4 hours a week?

Can you guess what that is?

Grocery shopping.

33 minutes driving to the supermarket,

28 minutes shopping,

7 minutes in the queue

6 minutes loading the boot

32 minutes driving home

7 minutes carrying everything from the boot

9 minutes sorting what goes where

Most people shop 2 times a week.. that’s 4hrs a week - 200 hrs a year!

That's like 100 movies or 200 gym sessions.

Imagine what you could be doing instead of being stuck in traffic jams, supermarket queues and let's not mention the sore arms from heavy bags.

Imagine if someone could deliver fresh produce to your doorstep in 30 minutes.

You can now reclaim those hours with Alfred Store - delivery is only $5!

At the same time you're supporting local greengrocers and cellars.

We deliver on demand wine, fresh fruit and veg and more to your doorstep.

You deserve to live your life to the fullest, so let us handle the shopping list while you go out and enjoy what life has to offer!

The untold story about your local grocers

There’s a secret many owners of fruit and vegetable stores don’t share with you.

It’s nothing shameful, but if you found out… you’d be shocked.

Perhaps you’ll think differently the next time you visit or drive pass one.

Before Alfred Store began, the mission was to create more time for Australians so they could focus on the more important things in life.

You won’t believe the number of hours people spend at the supermarket per year! I’ll save that for another day.

But something caught our attention when we went door-knocking greengrocers and introducing the concept of Alfred Store.

I’m not sure how to put it, but we realised the people who also really need our help are the grocers.

You’re probably thinking how hard can it be to run a fruit and veg shop?

Don’t they just stack the stuff and that’s it?

Just imagine a chilly, rainy night

Your cocooned in warm sheets with only your face popping out.

You’d assume by mid night time the whole town is tucked away asleep, right?

Not these guys.

1 AM in the morning, these owners fire up their trucks and make their way to Epping Wholesale Market - FYI it is not open to the public.

Similar to the Tsukiji Fish Market in Tokyo or Rue Mouffetard in Paris. You can find anything!

It is a complete stadium of fresh fruit and veg from local Australian farms to artisan suppliers from across the globe.

Your local greengrocer drives 1-2 hrs to reach here and begins the chaotic journey to source produce.

Thousands stand side by side bargaining and trading. Fork-lifting goods to their trucks - dodging pedestrians and other fork lifts.

3-4 AM, time is ticking and the rush is on to have the truck completely loaded by .

They must begin the drive back to avoid the morning traffic. In the summer, the heat will ruin the produce so it’s even more rush rush.

By now you’re probably in the middle of your dreams fighting off dragons or riding horses by the beach.

Once they reach their shop, the staff pull up with fork lifts. Unloading the goods into gigantic walk-in cool rooms.

They begin hand stacking fruit and vegetables 1 by 1 neatly like pyramids.

Trimming ends of vegetables to enhance the beauty of nature.

100 years in the making -  Frootz on Parade

100 years in the making - Frootz on Parade

8 AM the store must be fully stocked, ready for early bird customers.

Guess how many years some of these owners have been doing this?

5 years, 10 years, 20 years some even 50 years…

Frootz on Parade have been in business for 100 years!

Yet these friendly grocers never mention their chaotic mornings.

Their efforts go unnoticed.

Besides this they’re facing new problems.

Supermarket giants have huge buying power. They’re able to bulk purchase one particular product which is seasonal and popular to consumers.

Independent grocers will not have the opportunity to stock this item, meaning sometimes regular customers will end up heading to major supermarket chains.

Delivery is another problem.

Hiring a full time driver is a headache, let alone organising the logistics. So many have stopped delivering.

What we can do is support our local stores as much as possible.

Whether you shop in store or have produce delivered via Alfred Store, let them know how amazing their products are.

A little acknowledgement goes a long long way!

The thing that keeps them going is passion and your smile.

PS - click here to view an interesting article by Mark Bouris, founder of Wizard Home Loans.